MEDIA RELEASE
It's Blooming Tradition! A modern twirl on a southern classic, Triple Bogey brings you Azalea, a Signature Cocktail.
Every round just got even better.
Cheers to over 5,600,000 reasons (and counting) why a small but innovative family owned beverage company continues to crush it on the fairways, at the Country Clubs, on the patios, and just about everywhere in between.
More locations, more customers served, and another two NEW timeless additions to its already crazy popular Ready To Drink product family … founder Geoff Tait and the Triple Bogey Brewing Co continue to pour passion into what they love, one refreshingly original idea at a time.
(For immediate Release): Triple Bogey taps the bottom of the cup yet again with its newest ready-to drink and totally crushable cocktail, Signature Azalea. A modern twirl on a southern classic, this vodka based spirit is popping with tropical pineapple and lemon flavour – bringing the zest for golfers and cocktail lovers everywhere to attest.
Get ready to excite the senses and elevate the experience with Triple Bogey’s latest stroke of genius. Inspired by The Masters and crafted with precision and passion, this vibrant blend is a celebration of sunshine, golf, and the exhilarating spirit and traditions of the game.
What sets Signature Azalea apart? It’s the perfect fusion of premium vodka, zesty citrus, and the irresistible sweetness of pineapple, all harmonizing in a symphony of taste that excites the senses and, just like the game of golf, leaves us craving more. Every sip is a sensory delight, transporting you to the heart of Masters week with its tantalizing collage of sights, sounds, and shots.
So, what’s inside this celebrated mix? Signature Azalea combines the smoothness of premium vodka, the tropical allure of pineapple, a burst of citrus and a hint of floral sweetness, reminiscent of the iconic azaleas flowers that bloom during Masters week. It’s a refreshing blend that’s as invigorating as a brisk morning tee time and as satisfying as dropping a birdie putt to finish on 18.
“We’re thrilled to introduce Signature Azalea to golf enthusiasts and cocktail lovers alike,” offered Triple Bogey’s Founder and President, Geoff Tait. “A welcome addition to our growing RTD (Ready-To-Drink) family, Azalea fits right in and pairs perfectly with golf outings, backyard barbecues, and everything in between. Cheers to another great way to celebrate the triumphs of the game while championing the friendships that unite us all.”
Join Triple Bogey as we celebrate the spirit of golf with Signature Azalea – the perfect pairing for every round and every unforgettable moment.
For more information, visit triplebogey.com and join the groups on social media for updates, promos, exclusive content, and more fun.
“Golf’s beer on the golf course. And now Golf’s Iconic Cocktails available in refreshing and Ready-To-Drink options. Triple Bogey’s family of golf inspired premium lagers and ready-to-crush cocktails are a staple with golfers, as common on the fairways nowadays as grass, balls, yardage markers, and sprinkler heads. It’s an absolute gimme when it comes to ensuring golfers at our facility enjoy an over-par experience!” – consensus opinion among Food & Beverage Managers. A sentiment anyone who has witnessed what a fun and irreverent golf brand can do for business on a golf course will attest.
About Triple Bogey Brewing Company:
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Inspired by golf and designed for the masses, Triple Bogey lagers feature Aurora and Perle hops that bring out a slight citrus flavour, while maintaining a refreshingly light and universally approved taste. Add in the crazy popular vodka based Ready-To-Drink cocktails; Transfusions (Classic & Cranberry), Half & Half Hard Lemonade & Iced Tea and Signature Azalea and Triple Bogey continues to be golfers go-to choice for refreshments both on and off the course. Triple Bogey’s cans and kegs are sold at over 400 golf courses across Ontario, Canada’s largest province, in addition to being served in excess of 800 locations; bars, restaurants, indoor golf facilities, driving ranges, and participating retail outlets. Expansion across Canada is well underway with stops and dots in Alberta, Saskatchewan, Manitoba, PEI, Nova Scotia, Newfoundland & Labrador.
Triple Bogey Signature Azalea will be available spring 2024
Triple Bogey’s family of premium lagers and refreshing Ready-To-Drink cocktails includes:
- Triple Bogey Blonde Lager (original)
- Triple Bogey Blonde Light
- Triple Bogey Amber
- Hurry Hard Amber Lager (seasonal winter beer dedicated to Curlers / curling)
- Half & Half Hard Lemonade & Iced Tea
- Classic Transfusion
- Cranberry Transfusion
- Signature Azalea
“With the success of the beers and now golf’s four iconic cocktails under the Triple Bogey umbrella, our licensees and us are super excited to get things flowing. Can’t get those greens rolling fast enough. Cheers to another great year and making new friends in 2024.”
Geoff Tait
Triple Bogey – February 6, 2024
Additional images / information / interview availability upon request.
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Let’s Get This Cocktail Party Rolling …
Going to need a wider fairway! Triple Bogey continues to roll with its golf inspired iconic cocktail lineup.
Classic Transfusions Rolling into the LCBO
MORE WAYS TO PLAY: Triple Bogey's Classic Transfusion available at LCBO locations across Ontario.
Ok to call it a #Cranfusion
New for 2024: Golf's iconic and bestselling cocktail, the Transfusion, now includes Cranberry.
An Iconic Pairing
Super stoked to have Cabot Links & Cabot Cliffs serving up Triple Bogey Classic Transfusions - Spring 2023
A modern spin on the Country Club Classic
New for 2023: Triple Bogey transfusions blend a celebrated mix of refreshing flavours sure to vitalize the spirit.
Golf Industry + Golf’s Beer = A Gimme
Founded in 2014 by Geoff Tait, the same guy behind Quagmire Golf, Triple Bogey has come a long way since crushing its first can.
Hard Half & Half Suits Triple Bogey to a Tee
Fast forward to summer 2022 and Triple Bogey has a six-recipe roster, including a light beer, a low-carb, low-alcohol lager and a new half-and-half of hard lemonade and iced tea.
Triple Bogey’s modern twist on Arnie’s drink
Triple Bogey Brewing Company started delivering its new Half & Half Hard Lemonade & Iced Tea this week.
A modern twist on a timeless classic.
Triple Bogey Half & Half Hard Lemonade & Iced Tea embodies a bold blend of iconic flavours sure to refresh the senses.
Location, Location, Locations.
Triple Bogey partners with retail channel experts United Craft to assist in growing LCBO and Grocery business
QUICK FACTS
Golf's Beer
Triple Bogey is a beer crafted for the masses. Aurora and Perle hops bring out a slight citrus flavour that instantly refreshes. Delicious lagers that plays well in any situation. The Triple Bogey family of beers include Original Blonde, Light, and Amber ensuring there is an option to suit every taste. And you don't get the nickname 'golf's beer' without earning it - one refreshing customer at a time.
Ready To Drink
In addition to our popular family of fairway loving of lagers, Triple Bogey offers a Hard Line Seltzer in addition to the crazy popular Half & Half Hard Lemonade & Iced Tea. A modern twist on a timeless classic, this iconic combination is crushing every expectation on and off the course. Add to that our newest concoction, Golf's iconic cocktail the Classic Transfusion.
Over 391,00 views
Founder and President Geoff Tait is widely recognized as a thought leader in the golf industry and craft brewing space. A recent post on LinkedIn referencing pandemic restrictions has been viewed over 391,000 times.
Over 60% adoption rate
Golf courses see the added value in stocking a product their customers ask for and enjoy, drinks curated just for them. Enhancing the onsite consumer experience translates into repeatable business and attributable revenue. It’s a cross beneficial marketing (B2B) partnership and supply chain.
Ideally positioned for growth
The attitudes and behaviors of golfers are changing. Authenticity, community, and personalization have never been more important to the modern consumer. Golf’s collective thirst for beers and beverages curated just for them resonates now and will for years to come. #BetterHitAnother
Customer-centric
A hyper-focused attention on a specific audience translates into cross-industry awareness and growth. A concerted array of sales support, branded merchandise, promotional materials, and event assistance help vendors with marketing objectives and keeps the focus on their game, their customer, their business.
PODCAST #BetterHitAnother
Set to launch at some point in 2023, if we can find time, Geoff is committed to adding more authentic perspective and content. Lessons he’s learned, the friends (soon-to-be-guests) he’s made, and stories untold along the way. In the spirit of Triple Bogey, it will be fun.
About Triple Bogey
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey lagers feature Aurora and Perle hops that bring out a slight citrus flavour, while maintaining a refreshingly light and universally approved taste. Add a Hard Lime Seltzer and the crazy popular Half & Half Hard Lemonade & Iced Tea to the mix and you have a family of ready to drink beverages for the fairways and perfect on the patios. Triple Bogey’s cans and kegs are sold at over 400 golf courses across Ontario, Canada’s largest province, in addition to being served in excess of 800 locations; bars, restaurants, indoor golf facilities, driving ranges, and participating retail outlets. Expansion across Canada is underway.
About Geoff Tait
Geoff Tait is one of the Canadian golf industry’s most respected and renowned thinkers and independent business entrepreneurs.
As Founder and President of the Triple Bogey Supply Co, his work ethic, customer-centric approach, and entrusted industry connections have enabled Triple Bogey to grow in excess of 800 locations and over 4M cans crushed of the original lager alone. An astute marketer, Geoff is quick to spot and leverage consumer trends while his industry acumen and connections support moving ideas through execution. Geoff was also a founding partner in Quagmire Golf - a fashion forward apparel brand that was sold in locations across North America, worn by a winner of the Canadian Open, and earned Geoff the extraordinary opportunity to collaborate with Arnold Palmer.
Well known and widely respected for his kind, generous, and giving nature Geoff is currently busy brewing and serving up refreshing lagers, wine, and seltzer to the golf & curling communities. And also finding time to make some really cool clothing and accessories.
- Marketing Professor at Durham College
- Working in close collaboration with Arnold Palmer and his team to launch and distribute Arnie Wear across North America
- Founder of Quagmire Golf (golf lifestyle clothing line)
- Managed The Port Stanley Wharf Restaurant
- Teacher at University of Utembi, Valera, Venezuela
- Golf Tour Director for Carnival & Celebrity Cruise Lines
- Diploma from Humber College PGM Program
- BA of Business from University of Western Sydney