A modern twist on a timeless classic.

For immediate release:
(Toronto, Canada) New to the mix for 2022, Triple Bogey Brewing Co introduces a modern twist on a timeless classic, complete with fitting tribute to an old friend. Founder and President Geoff Tait is proud to announce Triple Bogey Brewing Co’s newest addition to the beverage lineup, one that golfers may know well. Triple Bogey Half & Half Hard Lemonade & Iced Tea is a modern take on the combination pioneered and popularized by Arnold Palmer, dating back to the late 1960s.

A golfing legend Arnold Palmer’s magnetic personality, on course genius, and intrinsic kindness adored him to fans around the world, many of which simply refer to him as The King. In a touch of serendipitous foreshadowing, Mr Palmer and Geoff originally crossed paths when the two struck up a license agreement and subsequent partnership to design and distribute ©Arnie, an apparel brand under Arnold Palmer Enterprises. It was the beginning of an exciting time and special relationship. And a friendship Geoff holds dear to this day. It’s common to hear Geoff reminisce about his time with the Palmer family and the team at Arnold Palmer Enterprises for which he holds the utmost respect. When Mr. Palmer passed, Geoff was humbled and honored to be in attendance at the service alongside the world’s golfing icons to pay tribute. Which makes adding Half & Half to the Triple Bogey family equal parts exciting and uniquely rewarding.

The backswing. (also known as, how we got to here)

In many ways Geoff Tait’s life has always been tied to golf. To say he has worn just about every hat possible within the golf industry would be a gimme by anyone’s standard. From his early days in the backshop at the age of 12, to working in operations at the historic St Thomas Golf & Country Club as teen, to obtaining a degree in Golf Management from Humber College, Geoff’s passion for the game and the people within it has never been far from the fairway. Teaching on cruises ships, organizing golf outings, completing a business degree ‘down under’ while designing apparel to be side hustled on the beach, the story unfolds as interestingly nuanced as any memorable round of golf often does.

Upon returning to Canada, Geoff launched his own authentic ‘brand’ of apparel. Quagmire Golf, a line ‘not fit for the fairway’ helped pave the way for a younger, hipper, less traditional look. Quagmire would earn space in Pro Shops and retail outlets alongside the likes of Nike, adidas, and the early days of Travis Mathew, another upstart disruptor determined to challenge the status quo. Add a Canadian Open Championship, Quagmire sponsored Chez Reavie would capture the title at historic Glen Abbey in 2008. An unlikely winner, so went Geoff’s seemingly unbeatable hot hand. Business success would open the door to a meeting with Arnold Palmer. An opportunity Geoff would turn into a partnership but more importantly a friendship. Geoff can recall fondly attending events with Mr Palmer, a day at Latrobe, an invitation to The Masters. As good as it gets in golf circles.

Unfortunately, due to partnership disputes and at the height of financial success, Quagmire succumbed to dissolution and Geoff was forced to reinvent himself. Not surprisingly he remained connected to golf. After all he had amassed a wealth of trusted connections and friends within the industry. A fact that speaks to the quality of his character. People matter. Geoff’s seemingly tireless and selfless work ethic continues to earn him customers for life, a net worth in his network.

A skilled marketer, he’s actually taught this stuff, Geoff intuitively merged his love of golf and love of beer into ‘Golf’s Beer’ and another original idea was born. In 2013, with the help and support of his wife Megan, the two set out to deliver a quality beer with unmatched customer service to an industry they both knew and loved. The result was a perfect mix and a business model that has grown year over year ever since. Triple Bogey is now served at over 400 golf clubs, courses, indoor facilities, bars, restaurants, LCBO and grocery locations in Ontario alone. The original blonde lager, light, and amber are also available in parts of western Canada as demand continues to outpace expectation.

Reading the green. (knowing where things are going)

Triple Bogey, like all of Geoff’s endeavors, was ahead of its time, and as the industry catches up, it continues to be on the leading edge of what’s next. As the move toward customer-centric, community focused, and hyper-local based business models continues to trend, Triple Bogey is already firmly entrenched as ‘Golf’s go-to-beer’ and the loyalty of its consumer base continues to grow rapidly across retail channels. “It practically sells itself”, is the consensus opinion among Food & Beverage Managers as anyone who has witnessed what a fun and irreverent golf brand can do for business on a golf course will attest. It’s a gimme, also known as a guarantee in golfing terms, as a value add when it comes to onsite customer experience.

Triple Bogey Half & Half Hard Lemonade & Iced Tea will be available in 2022.
Full details and ingredient specifications available soon.
Get ready to #TEAONEUP this season.

The Triple Bogey family includes:

• Triple Bogey Blonde Lager (original)
• Triple Bogey Blonde Light
• Triple Bogey Amber
• Triple Bogey Hard Seltzer (Lime)
• Hurry Hard Amber Lager (seasonal winter beer dedicated to Curlers / curling)

“We’re going like crazy, it’s overwhelming. But it’s fun. I’ve never worked this hard, but I’ve also never been this happy.”
Geoff Tait