MEDIA RELEASE
Triple Bogey Partners with United Craft to help grow LCBO and Grocery Business
Serving our loyal customers where they are remains a primary focus.
For immediate release:
(Toronto, Canada) Triple Bogey Brewing Co is stoked to announce a specialty distribution partnership with United Craft. United Craft’s established relationships and channel experience will assist and support Triple Bogey’s growth and sales within both the LCBO and Grocery verticals across Ontario.
And effectively answer the question we get asked the most “Where can we find your beer?”
“Our team is so busy with demand from within the golf industry it made sense to work with a partner that is hyper-focused on the retail side,” offered Geoff Tait, Founder and President of Triple Bogey Brewing Co.
“Our growing community of loyal drinkers are looking for our products in addition to their favourite golf courses, bars and restaurant locations, so this was the logical next step.”
With a growing demand for retail options, United Craft’s objective is to supply information, leverage promotional opportunities, and provide expert channel support to our expanding network of LCBO and Grocery locations, essential suppliers of Triple Bogey. Ensuring our products are available in-person and on demand aligns with our objective, to serve our customers where they are. #BetterHitAnother
As always, Triple Bogey actively promotes the safe and responsible consumption of our products.
About Triple Bogey
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey features Aurora and Perle hops that bring out a slight citrus flavor, while maintaining a refreshingly light and universally approved taste. Triple Bogey’s 5% ABV 16oz (473ml) cans and kegs are sold at over 400 golf courses across Ontario in addition to being served in hundreds of indoor golf facilities, bars, restaurants, and retail outlets. The original blonde lager, light, and amber are also available in parts of western Canada as demand continues to outpace expectation.
As the move toward community focused business models continues to trend, Triple Bogey is already firmly entrenched as ‘Golf’s go-to-beer’ and its loyal consumer base continues to grow across channels. “It practically sells itself,” remains the consensus opinion among Food & Beverage Managers. Anyone who has witnessed what a fun, irreverent, and great tasting golf beer can do for business on a golf course will attest, ‘It’s a gimme!’ And a welcome value add when it comes to onsite customer experience.
About United Craft
United Craft works hand in hand with retail partners across Ontario to help source and sell great craft products and delicious new innovations. Our key retail partners include the LCBO, The Beer Store, Canada’s National and Independent Grocers, as well as Agency stores and select Licensees like restaurants and bars.
Our philosophy is “Right Product. Right Store. Right Time.” We’re focused on finding the right market and connection point between shoppers and each brand. While consumer interest in craft products has been growing leaps and bounds there are many barriers that smaller companies face that inhibit their growth. We use our knowledge of craft alcohol, our work ethic and most importantly our passion to “making your day” to break down those barriers and ensure a smooth launch, fulfillment and execution of made in Ontario products. We’re family run and we seek to help other family run local producers reach their full potential.
Additional images / information / interview availability upon request.
Media contact: Steve Woods
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Golf Industry + Golf’s Beer = A Gimme
Founded in 2014 by Geoff Tait, the same guy behind Quagmire Golf, Triple Bogey has come a long way since crushing its first can.
Hard Half & Half Suits Triple Bogey to a Tee
Fast forward to summer 2022 and Triple Bogey has a six-recipe roster, including a light beer, a low-carb, low-alcohol lager and a new half-and-half of hard lemonade and iced tea.
Triple Bogey’s modern twist on Arnie’s drink
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A modern twist on a timeless classic.
Triple Bogey Half & Half Hard Lemonade & Iced Tea embodies a bold blend of iconic flavours sure to refresh the senses.
QUICK FACTS
Golf's Beer
Triple Bogey is a beer crafted for the masses. Aurora and Perle hops bring out a slight citrus flavour that instantly refreshes. Delicious lagers that plays well in any situation. The Triple Bogey family of beers include Original Blonde, Light, and Amber ensuring there is an option to suit every taste. And you don't get the nickname 'golf's beer' without earning it - one refreshing customer at a time.
Ready To Drink
In addition to our popular family of fairway loving of lagers, Triple Bogey offers a Hard Line Seltzer in addition to the crazy popular Half & Half Hard Lemonade & Iced Tea. A modern twist on a timeless classic, this iconic combination is crushing every expectation on and off the course. Add to that our newest concoction, Golf's iconic cocktail the Classic Transfusion.
Over 391,00 views
Founder and President Geoff Tait is widely recognized as a thought leader in the golf industry and craft brewing space. A recent post on LinkedIn referencing pandemic restrictions has been viewed over 391,000 times.
Over 60% adoption rate
Golf courses see the added value in stocking a product their customers ask for and enjoy, drinks curated just for them. Enhancing the onsite consumer experience translates into repeatable business and attributable revenue. It’s a cross beneficial marketing (B2B) partnership and supply chain.
Ideally positioned for growth
The attitudes and behaviors of golfers are changing. Authenticity, community, and personalization have never been more important to the modern consumer. Golf’s collective thirst for beers and beverages curated just for them resonates now and will for years to come. #BetterHitAnother
Customer-centric
A hyper-focused attention on a specific audience translates into cross-industry awareness and growth. A concerted array of sales support, branded merchandise, promotional materials, and event assistance help vendors with marketing objectives and keeps the focus on their game, their customer, their business.
PODCAST #BetterHitAnother
Set to launch at some point in 2023, if we can find time, Geoff is committed to adding more authentic perspective and content. Lessons he’s learned, the friends (soon-to-be-guests) he’s made, and stories untold along the way. In the spirit of Triple Bogey, it will be fun.
About Triple Bogey
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey lagers feature Aurora and Perle hops that bring out a slight citrus flavour, while maintaining a refreshingly light and universally approved taste. Add a Hard Lime Seltzer and the crazy popular Half & Half Hard Lemonade & Iced Tea to the mix and you have a family of ready to drink beverages for the fairways and perfect on the patios. Triple Bogey’s cans and kegs are sold at over 400 golf courses across Ontario, Canada’s largest province, in addition to being served in excess of 800 locations; bars, restaurants, indoor golf facilities, driving ranges, and participating retail outlets. Expansion across Canada is underway.
About Geoff Tait
Geoff Tait is one of the Canadian golf industry’s most respected and renowned thinkers and independent business entrepreneurs.
As Founder and President of the Triple Bogey Supply Co, his work ethic, customer-centric approach, and entrusted industry connections have enabled Triple Bogey to grow in excess of 800 locations and over 4M cans crushed of the original lager alone. An astute marketer, Geoff is quick to spot and leverage consumer trends while his industry acumen and connections support moving ideas through execution. Geoff was also a founding partner in Quagmire Golf - a fashion forward apparel brand that was sold in locations across North America, worn by a winner of the Canadian Open, and earned Geoff the extraordinary opportunity to collaborate with Arnold Palmer.
Well known and widely respected for his kind, generous, and giving nature Geoff is currently busy brewing and serving up refreshing lagers, wine, and seltzer to the golf & curling communities. And also finding time to make some really cool clothing and accessories.
- Marketing Professor at Durham College
- Working in close collaboration with Arnold Palmer and his team to launch and distribute Arnie Wear across North America
- Founder of Quagmire Golf (golf lifestyle clothing line)
- Managed The Port Stanley Wharf Restaurant
- Teacher at University of Utembi, Valera, Venezuela
- Golf Tour Director for Carnival & Celebrity Cruise Lines
- Diploma from Humber College PGM Program
- BA of Business from University of Western Sydney