TALKING READY TO DRINK
(AUDIO) Talking Changes in Ontario on AM 640 with Kelly Cutrara
Triple Bogey's Geoff Tait talks industry, LCBO strike impact, pivots in distribution, and the moving target that is changes to the Ontario marketplace with AM640's Kelly Cutrara
CLICK TO LISTEN
AM 640 Kelly Cutrara Show (excerpt) – July 15th, 2024
The people of Ontario need something available for the summer.
We have 6 – 7 thousand cases of Ready-To-Drink cocktails ready to rock.
We can deliver direct so we’re already set us up for success. It’s just a matter of when the the trigger will be pulled to allow them on the shelves.
Triple Bogey's Ready-To-Drink Cocktails
- Classic Grape Transfusion
- Cranberry Transfusion (NEW IN 2024)
- Signature Azalea (NEW IN 2024)
- Half & Half Hard Lemonade & Iced Tea
About Triple Bogey Brewing Company:
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Inspired by golf and designed for the masses, Triple Bogey lagers feature Aurora and Perle hops that bring out a slight citrus flavour, while maintaining a refreshingly light and universally approved taste. Add in the crazy popular vodka based Ready-To-Drink cocktails; Transfusions (Classic & Cranberry), Half & Half Hard Lemonade & Iced Tea and Signature Azalea and Triple Bogey continues to be golfers go-to choice for refreshments both on and off the course. Triple Bogey’s cans and kegs are sold at over 450 golf courses across Ontario, Canada’s largest province, in addition to being served in excess of 1000 locations; bars, restaurants, indoor golf facilities, driving ranges, and participating retail outlets. Expansion across Canada is well underway with stops and dots in Alberta, Saskatchewan, Manitoba, PEI, Nova Scotia, Newfoundland & Labrador.
Triple Bogey’s family of premium lagers and refreshing Ready-To-Drink cocktails includes:
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- Triple Bogey Blonde Lager (original)
- Triple Bogey Blonde Light
- Triple Bogey Amber
- Hurry Hard Amber Lager (seasonal winter beer dedicated to Curlers / curling)
- Half & Half Hard Lemonade & Iced Tea
- Classic Transfusion
- Cranberry Transfusion
- Signature Azalea
Let’s Get This Cocktail Party Rolling …
Going to need a wider fairway! Triple Bogey continues to roll with its golf inspired iconic cocktail lineup.
Classic Transfusions Rolling into the LCBO
MORE WAYS TO PLAY: Triple Bogey's Classic Transfusion available at LCBO locations across Ontario.
Signature Azalea, a Major addition
New for 2024: A modern twirl on the southern classic - Triple Bogey introduces Azalea, a Signature Cocktail with Major flavour and tradition.
Ok to call it a #Cranfusion
New for 2024: Golf's iconic and bestselling cocktail, the Transfusion, now includes Cranberry.
An Iconic Pairing
Super stoked to have Cabot Links & Cabot Cliffs serving up Triple Bogey Classic Transfusions - Spring 2023
A modern spin on the Country Club Classic
New for 2023: Triple Bogey transfusions blend a celebrated mix of refreshing flavours sure to vitalize the spirit.
Golf Industry + Golf’s Beer = A Gimme
Founded in 2014 by Geoff Tait, the same guy behind Quagmire Golf, Triple Bogey has come a long way since crushing its first can.
Hard Half & Half Suits Triple Bogey to a Tee
Fast forward to summer 2022 and Triple Bogey has a six-recipe roster, including a light beer, a low-carb, low-alcohol lager and a new half-and-half of hard lemonade and iced tea.
Triple Bogey’s modern twist on Arnie’s drink
Triple Bogey Brewing Company started delivering its new Half & Half Hard Lemonade & Iced Tea this week.
A modern twist on a timeless classic.
Triple Bogey Half & Half Hard Lemonade & Iced Tea embodies a bold blend of iconic flavours sure to refresh the senses.
Location, Location, Locations.
Triple Bogey partners with retail channel experts United Craft to assist in growing LCBO and Grocery business
QUICK FACTS
Golf's Beer
Triple Bogey is a beer crafted for the masses. Aurora and Perle hops bring out a slight citrus flavour that instantly refreshes. Delicious lagers that plays well in any situation. The Triple Bogey family of beers include Original Blonde, Light, and Amber ensuring there is an option to suit every taste. And you don't get the nickname 'golf's beer' without earning it - one refreshing customer at a time.
Ready To Drink
In addition to our popular family of fairway loving of lagers, Triple Bogey offers a Hard Line Seltzer in addition to the crazy popular Half & Half Hard Lemonade & Iced Tea. A modern twist on a timeless classic, this iconic combination is crushing every expectation on and off the course. Add to that our newest concoction, Golf's iconic cocktail the Classic Transfusion.
Over 391,00 views
Founder and President Geoff Tait is widely recognized as a thought leader in the golf industry and craft brewing space. A recent post on LinkedIn referencing pandemic restrictions has been viewed over 391,000 times.
Over 60% adoption rate
Golf courses see the added value in stocking a product their customers ask for and enjoy, drinks curated just for them. Enhancing the onsite consumer experience translates into repeatable business and attributable revenue. It’s a cross beneficial marketing (B2B) partnership and supply chain.
Ideally positioned for growth
The attitudes and behaviors of golfers are changing. Authenticity, community, and personalization have never been more important to the modern consumer. Golf’s collective thirst for beers and beverages curated just for them resonates now and will for years to come. #BetterHitAnother
Customer-centric
A hyper-focused attention on a specific audience translates into cross-industry awareness and growth. A concerted array of sales support, branded merchandise, promotional materials, and event assistance help vendors with marketing objectives and keeps the focus on their game, their customer, their business.
PODCAST #BetterHitAnother
Set to launch at some point in 2023, if we can find time, Geoff is committed to adding more authentic perspective and content. Lessons he’s learned, the friends (soon-to-be-guests) he’s made, and stories untold along the way. In the spirit of Triple Bogey, it will be fun.
About Triple Bogey
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey lagers feature Aurora and Perle hops that bring out a slight citrus flavour, while maintaining a refreshingly light and universally approved taste. Add a Hard Lime Seltzer and the crazy popular Half & Half Hard Lemonade & Iced Tea to the mix and you have a family of ready to drink beverages for the fairways and perfect on the patios. Triple Bogey’s cans and kegs are sold at over 400 golf courses across Ontario, Canada’s largest province, in addition to being served in excess of 800 locations; bars, restaurants, indoor golf facilities, driving ranges, and participating retail outlets. Expansion across Canada is underway.
About Geoff Tait
Geoff Tait is one of the Canadian golf industry’s most respected and renowned thinkers and independent business entrepreneurs.
As Founder and President of the Triple Bogey Supply Co, his work ethic, customer-centric approach, and entrusted industry connections have enabled Triple Bogey to grow in excess of 800 locations and over 4M cans crushed of the original lager alone. An astute marketer, Geoff is quick to spot and leverage consumer trends while his industry acumen and connections support moving ideas through execution. Geoff was also a founding partner in Quagmire Golf - a fashion forward apparel brand that was sold in locations across North America, worn by a winner of the Canadian Open, and earned Geoff the extraordinary opportunity to collaborate with Arnold Palmer.
Well known and widely respected for his kind, generous, and giving nature Geoff is currently busy brewing and serving up refreshing lagers, wine, and seltzer to the golf & curling communities. And also finding time to make some really cool clothing and accessories.
- Marketing Professor at Durham College
- Working in close collaboration with Arnold Palmer and his team to launch and distribute Arnie Wear across North America
- Founder of Quagmire Golf (golf lifestyle clothing line)
- Managed The Port Stanley Wharf Restaurant
- Teacher at University of Utembi, Valera, Venezuela
- Golf Tour Director for Carnival & Celebrity Cruise Lines
- Diploma from Humber College PGM Program
- BA of Business from University of Western Sydney